“We like moonshots,” says Hannah Jones, Nike’s Chief Sustainability Officer and Vice President of their Innovation Accelerator. Having been with the brand for over twenty years, she’s seen—and overseen—many of the sportswear company’s most far-reaching goals and developments come to fruition firsthand. But Nike’s most recent breakthrough, a revolutionary new material, is one of the most exciting projects she’s helped to spearhead yet.
If your aunt is Tory Burch and you count the founders of Trademark as cousins, working in the fashion industry is pretty much a rite of passage. Cue Neely and Chloe Burch, the sisters, roommates and business partners behind affordable accessories line, Neely & Chloe . At just 26 and 25 years old, respectively, the duo is already killing the game as young sartorially minded businesswomen, having smartly combined their individuals skillsets to create a covetable brand with a progressive vision.
Skate culture and streetwear have been major muses to high fashion brands as of late. From the Louis Vuitton x Supreme collaboration that dropped earlier this year to hoodie/tee/sneaker-heavy collections by mega labels including Vêtments and Off-White , cool styles reminiscent of rad decades past (the 70’s were the golden days of Cali skate culture; the 90’s birthed modern streetwear) constitute a major chunk of what’s currently trendy. The best part? They're effortless to rock.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".