Mark Zuckerberg's Facebook has faced criticism for how it serves advertisements. Online ads can feel like they know you better than you know yourself. Ads for baby clothes before a pregnancy is confirmed. Hotel ads when you're only dreaming about travel. It's little wonder there's a rumour Facebook listens to you through your smartphone microphone, even when you're not using the app. Facebook denies this, and it doesn't have to eavesdrop: digital targeted advertising is increasingly sophisticated.
The shipping company Svitzer has suffered a significant data breach affecting almost half its Australian employees. It is among the first incidents to be disclosed under Australia's new notifiable data breaches scheme. For almost 11 months, emails from three Australian employee email accounts were secretly auto-forwarded outside the company. The perpetrator has not yet been identified. The hack, which began May 27 last year, affected accounts in finance, payroll and operations.
In 2013 the police chief in Reading, Pennsylvania invested in a predictive policing tool. Based on historical police data, the software was trained to forecast where crimes were likely to occur, explained data scientist Cathy O'Neil in her book Weapons of Math Destruction. Whether you think this is sensible or a bit creepy, it poses some big questions. Do we want software making decisions, on our behalf, about police resources?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".