Arif Durrani on Muck Rack

Arif Durrani

Verified
London
As seen in: Thomson Reuters, LinkedIn, Bloomberg News, The Guardian, The Drum, Campaign (UK), City A.M., PR Week, Campaign Asia, The Media Leader, The Media Leader UK
Director at Reuters+ Global Producer | Creative Editorial Consultant | Ex: Senior Editor, NYT | Executive Editor, Bloomberg Media | UK Editor, Haymarket

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Articles

The rise of the news creators

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By Arif Durrani Verified
| The Media Leader UK Verified
Cannes Lions 2026: Special report During Cannes Lions this week, Arif Durrani has been tracking the trend of creators in news media. The rise of the individual news creator is one of the defining media trends at Cannes Lions this week, as the gap between traditional journalists and personality-led creators continues to shrink. The festival itself has been accommodating creators for the last decade, with more than 250 reported to attend this year and enjoy a dedicated new zone on the seafront.
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Carat named Media Network of the Year

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By Arif Durrani Verified
| The Media Leader UK Verified
Cannes Lions 2026: Special report Independent media agency Carat has won Media Network of the Year at Cannes Lions this week. The Media Leader talks to Will Swayne, global practice president at Dentsu on the Croisette. Carat puts this year’s global recognition down to the “power of planning” and “really good understanding of consumers”, powered by AI, that is driving clients’ business outcomes.
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Dizzying Davos It’s been a big week in the Swiss mountains, with the World Economic Forum (WEF) back bigger than ever before. So many takes aways, but first the caveat. Of course, it's beyond… | Arif Durrani

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By Arif Durrani Verified, Nigel Hilditch, Jeremy Lee, Sarah Owen
| LinkedIn
Dizzying Davos It’s been a big week in the Swiss mountains, with the World Economic Forum (WEF) back bigger than ever before. So many takes aways, but first the caveat. Of course, it's beyond rational why the world’s business, tech and policy leaders descend on this high-altitude ski resort for one week a year, making it the most expensive place on the planet.
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