Arnout Hellemans

Overview We give you the word-class speakers and you give us your email address - it's a fair exchange. If you're being swept along by the AI tidal wave and working full speed to keep up with traffic-crashing insanity and can't remember the last time you thought - yep, I got this. Then you are in the right place. You are among friends. Search Me! is a new event that brings five of the sharpest minds in SEO to Leeds to tell you how it is. With a little bit of rage (if you've ever seen Jono speak).

You can directly jump to: The problem with Android-app:// based traffic. How to reclassify direct traffic in Google Analytics. So, why should you apply the direct / none traffic fix? In this article, I want to share a useful method for identifying more of your ‘direct’ traffic using Google Analytics.

Transcript Intro Luna Dong’s annotated web is basically schema and structured data. How can we, as marketers, best leverage schema? HTML tables and lists seem terribly simple but for these machines, they are devilishly tricky. Why? How can we help make DOM-digestion easier for these machines? What's our best approach to content creation to help machines extract data from a free text? A thought: semantics equals language. It's not at all, is it?