The "23" in D23 is supposed to stand for 1923, the year that Walt Disney arrived in Hollywood to start the Disney Studios and what would become an entertainment empire. But at the D23 Expo that just wrapped, the number could have referred to the 23 announcements that The Mouse made for its theme parks. The expo is a biennial event presented by the Disney-run D23 fan club.
Fireworks have been exploding over the spires of theme park castles almost since Disneyland first lowered its drawbridge in 1955. The Mouse's nighttime shows have become an indelible part of the park experience. The castle-pyrotechnics combo is such a potent part of the company's corporate identity and the cultural canon, Walt Disney Pictures features it for its production logo at the opening of its movies.
In the Academy Award-nominated documentary, Life Animated, a family is able to communicate with its autistic son by mimicking characters from Disney animated movies. Children with autism spectrum disorders often develop a special affinity for the films. Like most kids, they also enjoy going to Disney theme parks to meet the characters in person and to enjoy the rides and other activities. A theme park visit can pose unique challenges for families with autistic members, however.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".