Artyom Dogtiev

There is just no other way around it – people are tired of SMS marketing messages. Recent studies show that up to 65% of customers have reached the point of “No more, please!” to hit the Unsubscribe button for a business text. There is a great alternative to fit the bill and it’s called in-app notifications. Unlike push notifications, in-app notifications are delivered within the app and therefore don’t compete for the app user’s attention with other notifications.

Business of Apps #139: Customer-driven App Development with Josh Wetzel, CRO at OneSignal 00:00 / 00:25:31 Apple Podcasts Google Podcasts Spotify Stitcher Look around, wherever you’re listening to this episode, many products you can see have three people associated with them – consumer, marketer, and developer/builder/designer – you get the point. So hence the following questions are always involved. What does the consumer want? How to make sure the product is what the consumer is looking for?

Every update of SKAdNetwork from Apple Inc. raises the app performance ecosystem expectations for the privacy-preserving attribution framework for iOS to be improved. SKAdNetwork 4.0 was released by Apple inc. on October 24th, 2022. What has brought this update and how to take advantage of it? On March 9th, join Sara Camden of InMobi, Eran Friedman of Singular, and Adrienne Rice of M&C Saatchi Performance to talk about putting SKAN 4.0 into practice.