Arun Mittal

The genesis of modern organised retail goes back to the early ’90s, during the opening of the Indian economy. Shoppers Stop, FoodWorld, Westside, and Pantaloons were the early green shoots. These were the times when satisfactory underperformance was acceptable to Indian customers. Crossroads Mall in Mumbai, Ansal Plaza in Delhi (both in 1999), followed by City Centre in Kolkata in the early 2000, kicked off India’s shopping mall culture.

Author(s) affiliations: Simran Aneja1, Arun Mittal2, Neerupma Dhiman3, Gaurav Agarwal4,* 1Research Scholar, Amity Institute of Pharmacy, Amity University, Noida, Uttar Pradesh, INDIA. 2College of Pharmacy, SRMIST, Delhi-NCR Campus, Ghaziabad, Uttar Pradesh, INDIA. 3Amity Institute of Pharmacy, Amity University, Noida, Uttar Pradesh, INDIA. 4Faculty of Pharmacy, PIET, Panipat, Haryana, INDIA.