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Asad Abbas Jaffari on Muck Rack

Asad Abbas Jaffari

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Understanding Green Purchase Intentions Through Nostalgia and AI-Enabled Personalized Consumer Experiences

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By Nabeel Ur Rehman, Asad Abbas Jaffari, Maria Palazzo
| Wiley Online Library Verified
References , and . 2023. “Validating a Multidimensional Perspective of Relationship Marketing on Brand Connection, Customer Loyalty and Purchase Intentions: A Serial Mediation Model.” Journal of Strategic Marketing 31, no. 3: 669–692. , , , and . 2025. “AI Adoption for Green Performance: An Understanding of Moderated Mediation Model.” International Journal of Hospitality Management 129: 104191. , , , and . 2024.
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