Fifteen sharks swirl in figure eights beneath me. But I’m not peering over the side of a boat or secured in an underwater safety cage. I’m snorkeling in the open ocean, 3 miles off the North Shore of Oahu. Ocean Ramsey, a shark behaviorist and cofounder of One Ocean , bobs in the waves beside me. Her company runs this open-to-the-public pelagic shark-diving program—the first of its kind in the US. When I first slip into the water, the Jaws theme song echoes in my head.
Indie rocker and local legend KK Yeh on her sonic education, the shocking rise of the local underground music scene, and founding White Wabbit—the Taiwanese capital's most influential record label and shop. “I was born and raised in Taipei. The city has changed so much over the last 20 years. My father loved nature and didn’t want his family living downtown. So when I was little, we lived on Guangfu Road, on the border of the Xinyi district.
Much more goes into building a social media empire than picking the perfect filter. With never-ending workdays, an ever-changing industry landscape, and numerous trolls, it takes a lot more work, ingenuity, and perseverance than you thought. In our new series, we explore what it takes to land—and work—the world’s coolest travel jobs. Previous installments featured interviews with an avalanche forecaster, undercover hotel inspector, and a doctor without borders.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".