Ashok Soman on Muck Rack

Ashok Soman

Verified
Singapore
As seen in: LUXUO, Head Topics, Esquire Singapore, L'Officiel Malaysia, Men's Folio, Men’s Folio Malaysia, Yacht Style
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Articles

Century of the Impervious Shell: Inside Rolex’s Oyster Story Exhibition in Shanghai | Yacht Style

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By Ashok Soman Verified
| Yacht Style
The Oyster Storyexhibition at the Shanghai West Bund Dome What does the future hold for the Rolex Oyster? Well, to look forward in time, you can sometimes look back for clues. So it is with the centenary of the Rolex Oyster, and it is the general idea behind the Oyster Story Exhibition in Shanghai. Opening June 10, 2026, at the West Bund Dome, Shanghai and running till June 28, the exhibition not only goes back to the roots of Hans Wilsdorf’s vision, it also points the way to the future.
Open in Who Shared Issue with article?

Guido Terreni on Parmigiani Fleurier’s Vision and Timeless Design Philosophy

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By Ashok Soman Verified
| LUXUO Verified
Watches need to be relevant to their intended audience; otherwise, they are just exercises in vanity for both makers and buyers. If that happens to any brand, its future will be short because it will fall out of favour when the fickle tides of trends change. The most effective leaders in watchmaking understand that Guido Terreni gets it.
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The Rolex Land-Dweller Turns Rumour to Revelation

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By Sanjeeva Suresh, Ashok Soman Verified
| LUXUO Verified
If you told me last month that Rolex would be revealing a new Oyster Perpetual Land-Dweller at Watches and Wonders Geneva, I would have expressed polite scepticism. Now, add on an avalanche of leaks on the same news and I would have laughed in your face. Well, the joke is on me because there is indeed a new Land-Dweller in the mix and virtually everything about it is as promised by the leaks. Is this genius publicity or a happy accident?
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