Subscriber Exclusive The $10 billion startup has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart rate up about new competition? BY ASHWIN RODRIGUES May 13, 2026 Whoop founder and CEO Will Ahmed, and chief creative officer Johan Liden. Photography by Tony Luong. Listen to this ArticleMore info 0:00 / 0:00 February 28,3:08 p.m. Operation Epic Fury is underway as news of a potential security breach in the situation room at Mar-a-Lago spreads.