Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
By Lyssa Manning, Global VP, Business Development and Client Success, at Eyeota, a Dun & Bradstreet company For many brands, differentiation has become harder than it should be. The media landscape is fragmented, consumer journeys are less linear, and budgets are under pressure. Yet many strategies are starting to feel familiar: the same channels, the same assumptions, the same broad audience definitions.
By Marc Fanelli, SVP, Global Digital Audiences and Operations, at Eyeota, Dun & Bradstreet On January 6, PayPal announced a new set of ad insights and measurement capabilities built on its transaction graph, positioning it as a way to move beyond proxy metrics and toward measurement grounded in real-world purchase behavior across merchants and platforms.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
