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Marc Fanelli on Muck Rack

Marc Fanelli

As seen in: Adweek, Flipboard, Ad Age, The Drum, Marketing Dive, MarketingProfs, Advertising Week, ANA Magazine, Retailist

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Articles

How Retail Media Can Overcome First-Party Data Limitations

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By Marc Fanelli
| ANA Magazine
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Transaction-Level Data Is Raising the Bar for Attribution and Accountability

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By Marc Fanelli, at Eyeota
| Retailist
By Marc Fanelli, SVP, Global Digital Audiences and Operations, at Eyeota, Dun & Bradstreet On January 6, PayPal announced a new set of ad insights and measurement capabilities built on its transaction graph, positioning it as a way to move beyond proxy metrics and toward measurement grounded in real-world purchase behavior across merchants and platforms.
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Why B2P Marketing Is Replacing Traditional B2B Targeting

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By Marc Fanelli
| MarketingProfs Verified
Sign in or sign up to access this audio feature! No worries ... it's FREE! The line between B2B and B2C has never been blurrier. B2B buyers expect the same level of relevance, responsiveness, and personalization in a B2B setting as they do when shopping for a new pair of headphones online. The shift to hybrid work, proliferation of digital channels, and rise of cross-functional buying committees have made traditional firmographic targeting increasingly obsolete.
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