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Articles

Why Few MedTech Sales Teams Are Using AI Where It Matters Most

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By Lee Smith Co-Founder, at Zimmer Biomet
| MedTech Intelligence
According to a recent survey of MedTech sales representatives, those who use Artificial Intelligence (AI) at work are three times more likely to hit quota than those who do not. Similar patterns have emerged across other sales sectors as well. Salesforce’s 2026 State of Sales report found that sales teams that use AI tools are 3.7 times more likely to meet quota than those who do not. The data makes a compelling case for AI adoption. Yet it also reveals a more complicated reality.
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