Atheon Analytics

Promotional forecasting is complex. The knock-on challenges it creates along the supply chain – from ordering raw material and packaging, through to managing stock levels at depots and at individual stores – beg the question of why supermarkets run promotions in the first place? The answer is quite straightforward. A buyer’s objective is to maximise profit through growing sales, reducing costs, and managing the percentage margin mix.

According to a recent study from WRAP, approximately 60 per cent of household food waste arises from products ‘not used in time’. The study observes that consumers want clearer information and packaging innovations to help reduce this waste, valued at £6.7 billion. How can retailers and suppliers introduce, test and measure the effectiveness of changes to packaging?

By Guy Cuthbert, CEO, Atheon Analytics . Apr 20, 2019, 11:00AM The grocery retail supply chain is fascinating, incredibly complex and increasingly important. Yes, traditionally retailers have focused all their energies on analysing shopping basket data to better understand consumer behaviour, but times are changing. Retailers are rapidly realising that whenever we walk into a store, we come face to face with the proficiency, or lack thereof, of their supply chain.