Athletech Studios

The rapidly growing gym brand credits equipment provider Life Fitness/Hammer Strength with building out floors that center today’s most important modality VASA Fitness, the rapidly growing high-value low-price (HVLP) gym operation, isn’t skipping leg day. In fact, over the past few years, the brand revamped several of its gyms with a primary focus on strength training, particularly for the lower body.

Partnership withNEO Science Why the smartest gyms are building recovery programs that drive revenue, increase retention and earn every square foot they occupy Recovery is proving to be one of the biggest growth opportunities in fitness as consumers have become proactive about their health, longevity and overall well-being. They want to recover better from exercise, but they also want better sleep, more energy, lower stress, improved mobility, and the ability to stay active as they age.

Partnership withDaxko Daxko’s Nick Lindauer explains how Daxko AI Digital Intelligence helps fitness operators connect the dots across their marketing data, enabling faster, smarter and more confident business decisions. Artificial intelligence has transformed how fitness operators collect and analyze marketing data. Yet many still struggle to answer the questions that matter most to their business: What marketing is actually working? What’s not working? What’s changed, and why?