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Articles

Beyond Borrowing - How Brands Can Stop Renting Culture and Start Investing in Diverse Innovators

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By Kat Richards, Linda Piggot, Stephanie Gilbert, Aubrei Hayes
| digitas.com
It’s impossible to ignore the undeniable influence that communities of color have had in creating and shaping mainstream tastes and trends when we talk about culture in the context of brand awareness. From music and fashion to language and digital innovation, these communities have often been the early adopters and creators of what eventually become global phenomena.
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