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Articles by Audra Fields
Brand Builders Series
There’s always something to learn Save your spot today for our exclusive decision-making guide to help your content strategy thrive in an always-changing marketing landscape. Having the right mix of branded and UGC is the way to authentically win the hearts and souls of your consumers in today’s socially active world. Read the e-book to learn the benefits of allocating more of your marketing budget to UGC, and how to give users shopping experiences that will keep them coming back.
Social listening: Unveiling insights for business success
In today’s consumer-driven world, customer centricity and feedback — through social listening — is paramount. When you prioritize understanding your customers and their needs, you earn their trust and exceed their expectations. Trust turns into loyalty, which leads to recommendations for your brand, which means more customers and sales. That all sounds great, but how can you possibly know what each of your current or potential customers thinks and wants?
How to collaborate on Instagram: A guide
Popular tags Popular topics Popular tags Popular topics Looking to strengthen brand awareness and amplify engagement? You’ll want to collaborate with other brands on Instagram. Instagram collaboration (collab) posts are a powerful tool to leverage content from other brands, influencers, and customers to capture new audiences and feature UGC.
A guide to content pillars for social media and beyond
Developing content pillars, for social media and beyond, ensures you have a clear and focused content strategy, a strong brand voice and messaging, and stand out from your competition. This guide will walk through the benefits of content pillars, examples of different types of content pillars, and how to define and leverage your content pillars. Chapters: Marketing and business leaders are after the same top objectives: to strengthen brand awareness, value, and loyalty.
How to write Instagram captions with Bazaarvoice AI
Instagram captions. You can’t live with them, you can’t live without them. While it’s a pain for social media managers to have to write Instagram captions for every post, developing arthritis and fighting writer’s block, they’re a necessity for boosting engagement, reach, accessibility, and authentic connections with followers. If only there was an easier way to write Instagram captions.
Threads: A brand's guide to Instagram's new app
Instagram’s Threads officially hit its one week birthday with over 100 million users (the fastest ever social media platform to hit that mark, by the way) and most of us in the social media world are unraveling.
Hashtag analytics: Grow and measure your campaigns
The humble hashtag. It’s crazy to think how one little symbol (#️⃣) can hold so much power, in the social sphere and beyond. But the foundation of any good hashtag campaign is knowing the fundamentals of hashtag analytics. Because without it, you’re basically firing off shots in the dark. Chapters: Remember the days when this little symbol # was just a pound sign? That humble pound sign has become a cultural phenomenon, thanks to the advent of #hashtags.
Recurring revenue: A guide for e-commerce and retail brands
Recurring revenue. Doesn’t that just sound great? The implication, the simplicity, the alliteration. Every brand would love a recurring revenue stream for their business. But you first need to know the different types of recurring revenue and the ways you can implement them. So let’s take a look. Chapters: If there was a magic spell to ensure that every customer a brand has purchased from would remain loyal forever, businesses would be falling over themselves to learn it. But there isn’t.
Funny marketing: Win over your audience with humor
You don’t think marketing materials can be funny? Well let’s take a trip down memory lane all the way to the early 2010s. You’re half paying attention to a YouTube video. Suddenly, you hear someone say, “I shipped my pants!” Got your attention, right? That came from a K-mart commercial that first aired online.
10 social commerce examples you can learn from
These 10 examples of social commerce are from our “Social Superstars” presentation from the Bazaarvoice Summit. You can opt to watch the on-demand version here. Otherwise read on to find out more. We’re three months into the year. New Years’ resolutions have passed, cold skies are now breaking into Spring, and we need a creative pep in our step. We could benefit from new inspiration, and we bet you could, too.
Sentiment analysis: Take action on customer opinions
Without sentiment analysis, you might as well be marketing your products to a brick wall. If you don’t know what your customers are thinking or saying, how do you know to retain loyal customers? Or win over unhappy customers? This guide explains what customer sentiment analysis (opinion mining) is, types of customer feedback and sentiment to focus on, and what actions to take based on insights to improve products and customer experience.
The right way brands can leverage trendjacking
The average is anywhere between two minutes for TikTok to 48 hours for Instagram. Social media’s hyperspeed cycle often makes it difficult to jump on trends before they’re gone, but capitalizing on popular content at the right time (read trendjacking) can instantly catapult a brand into the spotlight.
Leveraging customer insights to beat the competition
Today’s shoppers are difficult to nail down. They likely interact with your products in numerous ways, across social media, email, online, and in store. It’s hard enough to track a customer’s interactions with your brand, let alone learn any insights about them along the way. Understanding your customers — who they are, how they shop, what they like or don’t like about your products — is critical to your business success.
How to display reviews on your website and beyond
Consumers don’t trust traditional marketing the way they used to. But while the world of retail and shopping continues to evolve, one constant is starting to take shape: the consumer to consumer marketplace. We rely on recommendations from friends, family, and fellow shoppers to make informed purchase decisions, not just brand descriptions written on product pages. Which is why displaying reviews in more places will mean more sales.
A guide for retail merchants: Creating a UGC strategy
In today’s shopping environment, a retail merchant’s job is far from easy. Embracing constant change and delivering an outstanding omnichannel experience with the best selection of products is critically important for retailers. Especially in the face of today’s increasingly informed and always-on consumer. A retail merchant’s key focus is understanding the customer.
Your complete guide to selling on social media
Knowing full well the significance of social commerce, given it’s one of our primary products, we wanted to put together a comprehensive guide to selling on social media. Because we see many brands aren’t doing it properly. And are missing out on a sizeable revenue increase as a result. To guide our article, we surveyed 14,000 global members of our Influenster community with the aim of finding out consumer attitudes to social shopping. Here’s what we found.
How to find and use audio trends on social media
Why does browsing audio trends or trying to find the latest trending sounds matter? Well we’ve all been there — horizontal on the couch, munching on a seemingly-endless supply of snacks, while browsing social media when we happen upon a video about a three-sided toothbrush and decide that we’ve been brushing our teeth wrong for years. We question something we’ve used for years in less than 10 seconds. But why? How did that happen?
Brand storytelling examples to inspire your marketing strategy
This example-driven article was inspired by TikTok’s recent revelation that brand storytelling improves ad memorability. But beyond that, strong brand storytelling also strengthens a brand’s identity and creates the authentic connection with customers that’s needed to thrive in today’s commerce landscape. Here’s 12 of the best examples we’ve seen. Chapters: Think about the most memorable ad you’ve ever seen — why does it stick out in your memory? Is it the music, the editing, or the message?
Supercharge your brand with visual commerce
With the continual rise of new technologies, the influence of social platforms like Instagram and TikTok, and the development of the consumer to consumer commerce marketplace, consumers have come to expect and prefer engaging, visual content when shopping — online and in-store. In reaction to that, there’s been a noticeable shift in how brands use visual content at the forefront of their marketing and e-commerce strategies.
How to increase customer lifetime value: A guide
This guide is for you if you want to know what customer lifetime value (CLV) is, how to calculate it, the benefits, and strategies to increase it. It’s not for you if you don’t care about retaining customers and providing outstanding shopping experiences. Increasing your CLV will boost customer retention and lower your customer acquisition cost in the process. Read on to learn everything you need to know.
The 6 stages of the consumer buying process
Imagine waking up and impulsively buying a car, vacuum, or even shoes before you’ve had your morning coffee. If you’re like most people, that’s probably not your style. That’s not your usual path to purchase. You don’t purchase things on a whim. You need more time to think, research, and weigh your options. Yet, when it comes to the consumer buying process, we tend to put a lot of emphasis on the final sale. But that’s only one decision on the buyer’s path to purchase.
Improve brand performance with proactive customer service
This guide will demonstrate the difference between proactive and reactive customer service, the benefits of proactive customer service, and how to implement it. We include brand examples and the tools you can use to deliver proactive customer service to your customers. Chapters: Imagine you found the perfect pair of shoes to complete the look for a special event coming up. You ordered them online in enough time before the occasion, but the delivery window has come and gone.
Happy holidays from Bazaarvoice
Close Get started Tell us a little about yourself, and our sales team will be in touch shortly. Thank you for your interest in Bazaarvoice. A member of our team will be in touch shortly to talk about how Bazaarvoice can help you reach your business goals.
How to create an Instagram aesthetic to build your brand
In 2010, Kevin Systrom (co-creator of Instagram) posted the first-ever Insta post featuring a stray dog he found in Mexico. Since that first unedited, hashtag-free post, Instagram has evolved into a polished, aesthetically driven social media platform whose millions of users favor creativity and unique visual identities. Visuals are king on Instagram, so creating a unique, eye-catching Instagram aesthetic will convince users to hit that follow button and become part of your growing audience.
Everything to know about the content supply chain
It’s been nearly 30 years since Bill Gates wrote his famous “Content is King” essay back in 1996. And nearly three decades later, that statement is more true now than it’s ever been with one major modifier — scaling fresh content is King of King. Consumers spend hours and hours a day scrolling e-commerce sites and social media, where they see your products, like your posts, and click your shoppable images — 97% of consumers say they’ve purchased something from social media.
HFSS: Why marketers need to pay attention to the UK junk food ads ban
Scheduled tentatively for October 2023, legislation aimed at lowering the national obesity rates will take full effect in the UK and EU. Specifically, targeting junk food ads. Years in the works, the restrictions will apply to the sale and promotion of high fat, sugar, or salt (HFSS) foods and beverages. And as it turns out, the UK’s attempt to fight obesity should be of particular interest to e-commerce managers. Google has been enacting parallel restrictions for advertising on its platform.
6 tips for building brand authenticity (with user-generated content)
Brand authenticity is essential these days because according to our recent survey of over 10,000 shoppers, almost three-quarters (72%) of shoppers choose products based on a brand’s reputation. The good news is user-generated content (UGC), like shopper reviews and social images, can help you build that reputation. But be warned: misusing content from your shoppers will certainly get you labeled as inauthentic.
E-commerce content marketing: Add value and grow your brand
This e-commerce content marketing guide to e-commerce content marketing (so meta) will provide the benefits, use-cases, content types, and examples of successful content marketing for e-commerce businesses. In a time where competition is rife and standing out in the crowded market is increasingly challenging, we’ll demonstrate how to differentiate yourselves and drive high-intent website visitors. Chapters: Let’s start with a short pop quiz.
How to level up your Pinterest social commerce game
Pinterest has nearly 480 million monthly users,9 out of 10 of whom turn to Pinterest for shopping inspo. So, if you don’t have a Pinterest social commerce strategy, you’re missing out on big opportunities for more customers and higher sales. Social commerce is the buying and selling of products through shoppable content on social media. And it’s easy to see why the online shopping playground drives conversions. Pinterest is a positive digital space literally built for product discovery.
Why you need to build a brand community
A brand community is a powerful tool that your brand could (and should) be using to retain and grow your loyal followings. Not only do brand communities work wonders for customer satisfaction and retention, but also for increasing leads, conversions, and advocacy. Let us show you how. Chapters: If you’re a millennial or older, you know what a fan club is. Maybe you were even a member of your favorite band’s fan club at some point. Maybe you still are.
How Bazaarvoice Ratings & Reviews supports best-in-class site performance
Site performance can make or break the user experience (UX) for your shoppers. Page speed, responsiveness, visual stability, and smoothness — it all matters, a lot. At Bazaarvoice, we know site performance matters because over 12,000 of the biggest brands and retailers (our clients) tell us it does, and these e-commerce powerhouses count on us every day to deliver the user-generated content (UGC) consumers need — right when they need it.
The creator economy era has arrived
It used to be brands and retailers who held all the power. It was they who would dictate ads, marketing strategies, and industry trends. But that’s changing, and that power has started to shift. Now, creators have increasing influence over other consumers’ purchase decisions, and brands are at their mercy. Welcome to the creator economy. In recent years we’ve been moving into a consumer-to-consumer based economy.
Shoppable content in 2022: What’s next for social commerce
Batman and Robin, Bert and Ernie, Ilana and Abbi, Oprah and Gayle, me and great blog posts. What do these duos have in common? They’re iconic because of the way they complement and support each other, while winning over their audience. In digital marketing, the dynamic duo currently taking the world by storm is content and commerce — a.k.a. shoppable content. An ever-evolving trend, it’s more important than ever to stay on top of this e-commerce behemoth. Here’s how.
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