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Aurélie Jacquemin on Muck Rack

Aurélie Jacquemin

France
As seen in: Ipsos US
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Articles by Aurélie Jacquemin

[ Webinar ] KEYS - The year in review: Opportunities in the Polycrisis

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By Aurélie Jacquemin, Patrick Xiang
| Ipsos US
At the start of 2023, we hoped that cost of living concerns had peaked, but instead inflation remained the number one concern ever since. The war in Ukraine shows no sign of ending, with today’s news now dominated by the Israel-Hamas conflict. It was the hottest year on record, yet the urgency for climate change action is declining in many places. Chat GPT burst onto the scene, leaving governments, businesses and citizens oscillating between the wonder and the worry of AI.
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Resetting meal time with Knorr’s fast food remix with chef Luda

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By Aurélie Jacquemin
| Ipsos US
Knorr, the globally recognised food and beverage brand with a 187-year history, faced a classic marketing challenge: how to keep the brand relevant with younger generations. But how can a brand known for stock cubes become cool and interesting to a generation that craves cultural connection and entertainment? By focusing on the right consumer insight and by playing with advertising conformity, Knorr successfully managed to shift the narrative of Gen Z in the kitchen.
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Advertising for Better Representation: Creativity for all

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By Jill Urlage, Aurélie Jacquemin
| Ipsos US
Diversity, equity and inclusion (DEI) initiatives are not just good for society, they’re also good for business. Whether measured in terms of boosting innovation, increasing cash flow per employee or resulting in higher revenue, DEI has a transformative power. Advertisers and brands have an opportunity to tap into this power and gain real value from embracing DEI in their advertising. Not just for purpose-led and equity campaigns, but also for product and social creatives.
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