Austyn Allison on Muck Rack

Austyn Allison

Ash Shāriqah
As seen in: Campaign (UK), PR Week, Gulf Business, Campaign Asia, Middle East Economic Digest (MEED), Campaign India, Arabian Gulf Business Insight (AGBI), Campaign Middle East, The Baltimore Post
Semi-journalist in Bangkok. Awfully clever, with devilish good looks. Opinions are my own, or stolen from others.
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Articles

Search is changing. GCC brands must shift to keep up

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By Austyn Allison
| Arabian Gulf Business Insight (AGBI)
Artificial intelligence is changing how consumers discover brands online. Increasingly, people are bypassing websites and even traditional search results, relying instead on AI-generated answers from ChatGPT, Google, Siri and social platforms. In the GCC, where digital adoption is high and consumers tend to embrace new platforms quickly, this shift may happen faster than in many Western markets. The question is whether regional brands are prepared.
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Gulf brands are entering the synthetic misinformation era

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By Austyn Allison
| Arabian Gulf Business Insight (AGBI)
Opinion Cybersecurity As bad actors use AI to spread fake news, there is a growing risk of false-narrative attacks Generative AI has made it easy to fabricate convincing content at scale, and in formats audiences instinctively trust Gulf brands spend millions monitoring competitors, tracking campaigns and managing reputations. Teams are built around anticipating what rivals may do next.
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From majlis to Discord, private conversations are not for sales

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By Austyn Allison
| Arabian Gulf Business Insight (AGBI)
Opinion Media & Advertising The Middle East loves to talk in private, but marketers try to edge into these closed environments Chris Kempczinski, CEO of McDonald's, was mocked recently for a clip in which he called a burger a 'product' McDonald’s has been catching flak for a video in which its chief executive, Chris Kempczinski, examines and then takes a minuscule bite of the fast-food giant’s new Big Arch sandwich.
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