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Articles by Autumn English
Digital must-DOs: 3 end of year essential digital marketing tasks for your credit union
As the year draws to a close, credit unions have a prime opportunity to assess their digital marketing strategies and make necessary adjustments for the upcoming year. Let’s explore three essential digital marketing tasks that you should prioritize before the year ends. These tasks are designed to enhance online visibility, engage audiences effectively, and set the stage for a successful digital marketing strategy in the year ahead.
Unleashing the power of AI and digital marketing to supercharge credit union membership growth
In today’s digital age, credit unions face stiff competition in attracting and retaining members. The key to thriving in this environment is harnessing the potential of Artificial Intelligence (AI) and digital marketing strategies. By combining the strength of AI-driven insights with targeted digital marketing campaigns, credit unions can not only expand their member base but also enhance member engagement and satisfaction.
Putting your best foot forward: Optimizing email in 2023
Email marketing is still one of the most effective ways to reach your target audience when it comes to effective credit union marketing. In fact, according to a study by HubSpot, email marketing has an average ROI of $38 for every $1 spent. But in order to be successful, you need to keep up with the latest trends. One of the biggest trends is personalization. Members are increasingly expecting personalized experiences from their credit union, and email is no exception.
Mastering social media analytics: Unleashing the power of above-average data
I recently had the pleasure of presenting some pretty impressive numbers to the marketing strategist team about our client credit union social media marketing. A few things that stood out in my discovery. If you take a look at the slide below you will see that YMC’s client credit union social media results are leaps and bounds above the national average for the financial industry. Why? When it comes to the YMC digital strategy we focus on two key things: relationships and personalization.
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