Keeping your credit union safe during Prime Day and other high-traffic shopping events Every year, retail events like Amazon Prime Day, Black Friday and Cyber Monday create a predictable spike in online activity. Shoppers are in a hurry, inboxes fill with promotional offers, "limited-time" urgency becomes the norm, and the text messages start arriving with order confirmations, shipping updates, and delivery problems. That environment is a gift to attackers, and they treat it like one.