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Aveek Sengupta on Muck Rack

Aveek Sengupta

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As seen in: Cornell Hospitality Quarterly
Perseverance makes a cat into a roaring lion
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Articles

Service Innovation: Applying the 7-I Model to Improve Brand Positioning at the Taj Holiday Village Goa, India

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By Chekitan S. Dev, Aveek Sengupta
| Cornell Hospitality Quarterly Verified
The transformation of the Taj Holiday Village Goa from a three-star to five-star property can be conceived as a seven-step innovation management process, the 7-I model. The process resulted in the Taj becoming a market leader in Goa. The case traces the process using the 7-I model: inspiration, insight, ideation, initiative, implementation, invigilation, and investigation.
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