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Avinash Khurana

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Articles

How Sony Pictures Networks India Delivered Personalized Ad Insertion at Scale on AWS

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By Deepak Das, Rahul Sureka, Avinash Khurana
| Amazon Web Services
AWS for M&E Blog Sony Pictures Network India (SPNI) runs Sony LIV, which is one of the leading popular over-the-top (OTT) video-streaming platform in India. The content offering includes original and acquired TV shows and films, alongside live sporting events. SPNI secured the media rights for the Asia Cricket Council (ACC) from 2025 to 2031, making the Asia Cup Cricket 2025 their first major tournament and a high-stakes debut.
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