Ajay Awtaney is the Founder and Editor of Live From A Lounge (LFAL), a pioneering digital platform renowned for publishing news and views about aviation, hotels, passenger experience, loyalty programs, travel trends and frequent travel tips for the Global Indian. He is considered the Indian authority on business travel, luxury travel, frequent flyer miles, loyalty credit cards and travel for Indians around the globe.
Ajay launched LFAL in 2011 during his time at an investment management firm, where he developed his keen sense for maximising travel experiences while minimising spends. Since then, LFAL has established itself as a travel and lifestyle platform, expanding its editorial content to include flight and hotel reviews, video reviews as well as event activations. The tone of voice used is B2B2C, intending to take the edge off the usually complicated world of aviation and travel.
Today, LFAL has a dedicated reader base, receiving over 5 million readers through 2021, with over 60% from India. LFAL is the Indian partner of BoardingArea, the market leader in frequent flyer publishing and recognition with the Freddie Awards. As a market leader in the space, Ajay helps to shape the way consumers and brands approach to travel.
Ajay speaks at events about business travel, building customer loyalty, aviation and passenger experience. He has been featured in the Conde Nast Traveller and has been quoted in various magazines and news media including Straits Times, USA Today, Business Standard, The Hindu, Mint (an associate of WSJ), Mashable, DNA India.
Ajay currently contributes to the Conde Nast Traveller India, GQ India, Free Press Journal and Cruising Heights amongst other consumer and industry magazines.
He has written in the past for National Geographic Traveller, Moneylife, India Today Travel Plus, the Indian Express Group, TOI and Jet Airways JetWings.
