Skift
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Skift deciphers and defines trends for global CEOs and CMOs across travel, dining, and wellness sectors through a combination of news, research, conferences, and marketing services.
In 2020, Skift announced that it would forego having a physical office and transition to a fully remote operation. Source
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| Scope | International, Trade/B2B |
|---|---|
| Language | English |
| Country | United States of America |
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Recent Articles
Search ArticlesDelta Air Lines Expects to Absorb $6 Billion Increase in Fuel Costs, Lowers 2026 Profit Outlook
First read is on us. Subscribe today to keep up with the latest travel industry news. Already a subscriber? Login Get unlimited access with Skift Pro. Subscribe now for complete access to Skift.com's trusted coverage of the travel industry. Already a subscriber? Login Unlock your next read Enter your email for a complimentary article + exclusive offers. Already a subscriber? Login Photo Credit: Delta Air Lines orders up to 60 Boeing 787 Dreamliners to grow and modernize widebody fleet.
Accor’s Gulf Hotel Recovery Is A Tale Of Two Markets
The U.S.-Iran war has split the Gulf hotel market in two. Resorts are seeing stronger rates as leisure travelers return, while UAE city hotels have had to cut room rates by 15% to 20% in August and September to keep occupancy within 5% of target, according to Duncan O’Rourke, Accor’s CEO for premium, midscale and economy brands across the Middle East, Africa and Asia Pacific. “It’s the city hotels where we’re down, and that’s just in the UAE,” O’Rourke told Skift.
Announcing Skift Global Forum East 2026: Can the Gulf’s Momentum Hold?
For half a decade, the Gulf’s growth looked inevitable. Capital compounded, visitor numbers climbed, and new destinations rose from the desert faster than anywhere else in the industry could build. The Iran-U.S. war ended that certainty. Every major travel organization operating in or through the region now has to decide how much of that trajectory survives sustained conflict, and how much traveler trust survives with it.
Skift Transatlantic Summit: Five Decisions in the Room
In Partnership with the European Travel Commission · Hosted by Tourism Ireland October 15, 2026 · Portmarnock Resort & Jameson Golf Links, Dublin Skift Transatlantic Summit 2026 · Pre-Read The transatlantic corridor remains one of travel’s most important markets — and also one of the most exposed to global disruption. Geopolitics, rising costs, changing traveler behavior, and new technology are forcing companies to rethink where new growth will come from.
Higher Airfares Are Here to Stay, but Don’t Expect Airline Profits to Rise
First read is on us. Subscribe today to keep up with the latest travel industry news. Already a subscriber? Login Get unlimited access with Skift Pro. Subscribe now for complete access to Skift.com's trusted coverage of the travel industry. Already a subscriber? Login Unlock your next read Enter your email for a complimentary article + exclusive offers. Already a subscriber?
Tour Operators Adapt to Climate Risk After Fatal Himalayan Disasters
The Himalayas are at a tipping point. An avalanche at a Himalayan base camp on September 27 left at least 15 dead as staff were fixing ropes ahead of a trek of the Himlung Himal peak in Manang district. The avalanche came a month after flooding downstream from Nepal’s Langtang national park, near the Himalayan border region with Tibet, which devastated towns and popular tourist areas.
More Than a Quarter of Saudi Flights Disrupted by Houthi Strikes
First read is on us. Subscribe today to keep up with the latest travel industry news. Already a subscriber? Login Get unlimited access with Skift Pro. Subscribe now for complete access to Skift.com's trusted coverage of the travel industry. Already a subscriber? Login Unlock your next read Enter your email for a complimentary article + exclusive offers. Already a subscriber?
She Started as the Receptionist. Now She’s the CEO.
Subscribe Apple Podcasts | Spotify | YouTube | RSS On this episode of Suite Success, host Katie Cline sits down with Angela Val, President and CEO of Visit Philadelphia, to talk about her remarkable journey from answering phones as the organization’s receptionist to ultimately leading it as CEO.
Should Travel Companies Discount Prices to Maintain Baby Boomer Volume?
Key Points Boomers cut trips before they cut costs: 60% would take fewer leisure trips when finances tighten, and only 17% would keep traveling and shop for cheaper transportation and accommodation. Flexibility is the rare ancillary boomers will pay for. Reschedulable bookings, early check-in, and late checkout lead the list of premiums, while a premium-feeling experience ties for last. Skift recommends the "defer" path over discounting or shifting spend to Gen X.
The Tensions Shaping Baby Boomer Travel
Baby boomers hold more accessible wealth than any other generation, and they're more willing than most to spend it on travel… but don’t tell them that. Report Overview Baby boomers are a reliable customer for the travel industry, but they can also be hard to understand. They control more discretionary wealth than any other generation, but they class themselves as budget travelers who seek value in every dollar spent.