Skift

Skift Take According to the U.S. Travel Association, hotel demand in Puerto Rico grew by 7.6% year-to-date through April. Plus, hotel development news. Summarize Story Share Select a question above or ask something else The DJIA rose 595 points, but the Nasdaq was down 207, the S&P 500 was flat, and the 10-year treasury yield was up .01 to 4.49%. Lodging stocks were modestly higher. BHR was the big mover, up 6% on the day.

Skift Take The island nation draws 1.2 million tourists a year — predominantly from Europe, and predominantly on all-inclusive packages. A World Cup run won't change that overnight, but it may bring awareness to Americans who struggle to place the island nation on a map.

Skift Take Marriott outspent every hotel brand on national TV, yet Airbnb's World Cup ads have out-reached Marriott's so far. Marketers should note that focus, rather than budget, wins marquee experiences. Summarize Story Share Select a question above or ask something else Marriott outspent every hotel company on U.S. national TV ads in the first half of 2026, committing more than $40 million across its brand portfolio. Yet for the World Cup, it was Airbnb that gained more impressions.

Skift Take Whether or not travelers trust AI would almost be irrelevant to OTAs if the LLMs don't trust them enough to surface their inventory for discovery. The contest is on behind-the-scenes battle to become the LLMs' OTA fave. Summarize Story Share Select a question above or ask something else As AI agents take on more of the trip-planning journey, where do OTAs fit in? Executives from Expedia and Booking.com have decided their edge is trust.

Skift Take With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds. Summarize Story Share Select a question above or ask something else While hotel deal activity has been sluggish, Noble Investment Group has been busy acquiring almost 150 hotels over the past 18 months (124 last year and 25 so far in 2026).

Skift Take The UAE is running two recovery tracks at once — emergency incentives to plug a war-driven demand hole and multibillion-dollar infrastructure bets. The gap between those timelines is the story.

Hotels Noble Investment Group’s Extended-Stay Bet Is Behind a 149-Hotel Buying Spree With other investors sitting on the sidelines, Noble is buying hotels from REITs and overleveraged owners at a discount — and betting that extended-stay demand will outlast the current rate headwinds.

Skift Take The revised system adds undercover inspections and steeper penalties for hotels that overcharge guests. Plus, more hotel deal and development news from APAC. Summarize Story Share Select a question above or ask something else STR/CoStar reported China hotel data for the week ended June 27th. China hotel RevPAR was down 6.8% year-over-year. It was up against a decline of 2.8% in the year-ago week.

Skift Take India's business travel boom gives Booking.com a rare chance to grow two businesses at once — corporate bookings today and leisure loyalty tomorrow. Summarize Story Share Select a question above or ask something else Booking.com thinks business travelers in India have been settling for "sub-par" booking experiences.

Skift Take Hyatt plans its first Regency-branded hotel in Tucson as Fairmont renovates 20% of its global portfolio. Plus, more hotel deal and development news. Summarize Story Share Select a question above or ask something else The DJIA fell 14 points, the Nasdaq was down 174, the S&P 500 was down 16 points, the 10-year treasury yield jumped .06 to 4.48%, and lodging stocks were lower.