Azaharul Islam on Muck Rack

Azaharul Islam

As seen in: Taylor & Francis Online
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Articles

The Metaverse as a Concert Destination: A Technology Acceptance Model Approach to Investigate Viewer Intentions

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By Donghee Yvette Wohn, Azadeh Naderi, Azaharul Islam
| Taylor & Francis Online
Abstract Three dimensional immersive virtual spaces, also known as the metaverse, offer a new way for people to attend concerts. Virtual concerts held in the metaverse allow viewers to experience immersive visuals and interactive communications. However, viewer intentions and reasons behind attending these virtual concerts are far from clear. In this study, we proposed a conceptual model integrating Technology Acceptance Model, prior metaverse experience and parasocial relationship factors.
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