Azma Mulundika

Eye tracking is a versatile technology with applications across various fields for its ability to provide detailed insights into visual attention and behavior. With more and more organizations gaining interest in this technology’s abilities, there has been a rise in numerous offline and online eye-tracking tools such as METRIC.

Personas represent important segments of a target audience or user base, making them indispensable tools in marketing, user experience (UX) design, product development, and education. Personas in marketing help create content and campaigns specifically tailored to various client bases’ demands, preferences, and behaviors. They aid in making assessments about the user and help designers choose test subjects for usability studies so that a wide range of user types are covered in UX design.

Post-2022 World Cup, Qatar is focusing on sustaining growth and diversifying its economy beyond oil and gas. Fostering innovation, attracting foreign investment, and ensuring a skilled workforce, are among the goals of building a knowledge-based economy in line with the National Vision 2030. Among other industries and institutions, education and entrepreneurship are some of the main sectors Qatar ought to focus on as part of the plan for national sustainability beyond oil and gas.