Barbara Bigliardi

1. Introduction Worldwide consequences of climate change require urgent global action. The rise in global mean surface temperature, which began in the pre-industrial era and has accelerated in recent decades, is resulting in temperature extremes, shrinking glaciers, intensifying precipitation, and the power of weather phenomena, putting the world’s natural habitat at risk.

1 INTRODUCTION In an era characterized by a growing environmental consciousness and an escalating need for sustainable practices, the domain of green food purchasing behavior emerges as a critical focal point for researchers, policymakers, and businesses alike (Synodinos et al., 2023). As concerns about climate change, resource depletion, and harm to the environment rise, consumer choices have become more crucial.

1 INTRODUCTION In an era characterized by a growing environmental consciousness and an escalating need for sustainable practices, the domain of green food purchasing behavior emerges as a critical focal point for researchers, policymakers, and businesses alike (Synodinos et al., 2023). As concerns about climate change, resource depletion, and harm to the environment rise, consumer choices have become more crucial.