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Barbara Frommer on Muck Rack

Barbara Frommer

As seen in: Lexology, Mondaq
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Articles

You Know It When You See It - Shapes As Trademarks

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By CD Paris, Barbara Frommer, Dominik Hofmarcher
| Mondaq
Shapes can function as a clue to identify the source and differentiate between products of different companies. While browsing a store shelf, consumers often identify a product by its shape before even noticing its label. Shape marks offer a beneficial avenue to safeguard product designs, packaging, and containers in both Austria and the entire European Union. Find the German version of this article below Shape marks or three-dimensional marks are trademarks consisting of a three-dimensional shape.
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You Know It When You See It – Shapes As Trademarks - Trademark - Austria

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By Barbara Frommer, Dominik Hofmarcher
| Mondaq
Shapes can function as a clue to identify the source and differentiate between products of different companies. While browsing a store shelf, consumers often identify a product by its shape before even noticing its label. Shape marks offer a beneficial avenue to safeguard product designs, packaging, and containers in both Austria and the entire European Union. Find the German version of this article below Shape marks or three-dimensional marks are trademarks consisting of a three-dimensional shape.
Open in Who Shared Issue with article?

You know it when you see it - Shapes as trademarks

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By Dominik Hofmarcher, Barbara Frommer
| Lexology Verified
Shapes can function as a clue to identify the source and differentiate between products of different companies. While browsing a store shelf, consumers often identify a product by its shape before even noticing its label. Shape marks offer a beneficial avenue to safeguard product designs, packaging, and containers in both Austria and the entire European Union. What is a shape mark? Shape marks or three-dimensional marks are trademarks consisting of a three-dimensional shape.
Open in Who Shared Issue with article?
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