Skip To Main Content
Barbara Garau on Muck Rack

Barbara Garau

As seen in: WARC
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Barbara

Contact Barbara, search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

What's a nice insight like you doing in a concept like this? How marketers can avoid wasting good insights on poorly articulated concepts | WARC

|
By Lee Markowitz, Barbara Garau, Lourdes Alvarez-Chavarria
| WARC
This paper, from a team at Ipsos Marketing USA, argues that marketers are increasing their expertise at uncovering great consumer insights and truly understanding consumers' needs, but are failing to translate those insights into winning concepts and successful products. Brand identity & image Driving innovation United States Turning research into insight Strategy Lee Markowitz, Barbara Garau and Lourdes Alvarez-ChavarriaIpsos Marketing, USA Consumer insights are the...
Open in Who Shared Issue with article?
See all 1 articles