Skip To Main Content
Barbara H. Wixom on Muck Rack

Barbara H. Wixom

Cambridge
As seen in: MIT Sloan Management Review, Big Think, Tribune Content Agency, CXO Outlook, MIT Sloan Management Review Middle East
Data-loving mom, wife, researcher, author, speaker, foodie. Principal Research Scientist @MIT_CISR with passion for #DataUse #DataMonetization
Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work. Claim your profile

Get in touch with Barbara H.

Contact Barbara H., search articles and posts on X, monitor coverage, and track replies from one place.

Learn more about Muck Rack

Actions

Share this page

Is this you?

As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile

Articles

Data Transformation Is the CEO’s Business

|
By Barbara H. Wixom, Ogi Redzic, Brandon Michael Hootman
| MIT Sloan Management Review Middle East
Topics Subscribe Share Caterpillar’s CEO had a problem. Jim Umpleby had stepped into the chief executive role in 2017 with a vision of achieving more profitable growth by selling more services and parts to the company’s heavy-equipment customers. Because offering real-time fleet management information services and selling parts online would depend on digital technologies, he set up a new division called Cat Digital.
Open in Who Shared View Duplicates (2) Issue with article?

Data Transformation Is the CEO’s Business

|
By Barbara H. Wixom, Ogi Redzic, Brandon Michael Hootman
| Tribune Content Agency
Before and After Caterpillar’s Data Transformation Caterpillar’s data overhaul involved innumerable changes to how data is handled and used at the company. The following are three of the most consequential. Before: Data was managed system by system. After: Data is productized and managed as components on the central Helios platform. Each data product has a product owner who is accountable for its reliability and reusability.
Open in Who Shared Issue with article?

Data Transformation Is the CEO’s Business

|
By Barbara H. Wixom, Ogi Redzic, Brandon Michael Hootman, Joaquin Rodriguez, Joaquín Cabrera Rodríguez, Gabriele Piccoli, Cynthia M. Beath
| MIT Sloan Management Review Verified
Research Feature Data Transformation Is the CEO’s Business A massive, multiyear initiative to transform corporate data at Caterpillar demonstrates what top executives must do to unlock the power of their data assets. The Research The MIT Sloan Center for Information Systems Research conducted case study research at Caterpillar, a member of the MIT CISR research consortium since 2007. From July 2023 to December 2024, the authors conducted 56 interviews with 42 stakeholders.
Open in Who Shared Issue with article?
See all 25 licensed articles (26 Total)