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Barbara J. Juhasz on Muck Rack

Barbara J. Juhasz

As seen in: WARC
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Articles

Bringing a Cider-Brand to the land of William Tell: How new approaches to research helped Carlsberg brand Somersby crack the Swiss market

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By Guy White, David Simoes-Brown, Barbara J. Juhasz, Eileen Schuch
| WARC
This article explains how Carlsberg, the brewing company, successfully launched a cider brand in Switzerland. Beer & cider Switzerland Strategy Guy White, David Simoes-Brown, Barbara Juhasz and Eileen SchuchCatalyx, 100% Open, Carlsberg Group and Coolbrandz... WARC subscribers can sign in to keep reading Not a subscriber?
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Experience with compound words influences their processing: An eye movement investigation with English compound words

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By Barbara J. Juhasz
| Educational Studies Verified
Recording eye movements provides information on the time-course of word recognition during reading. Juhasz and Rayner [Juhasz, B. J., & Rayner, K. (2003). Investigating the effects of a set of intercorrelated variables on eye fixation durations in reading. Journal of Experimental Psychology: Learning, Memory and Cognition, 29, 1312–1318] examined the impact of five word recognition variables, including familiarity and age-of-acquisition (AoA), on fixation durations.
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