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Barbara M. Masser on Muck Rack

Barbara M. Masser

As seen in: Color Research & Application, Nature, Wiley Online Library, Ageing & Society, Memory Studies, SAGE Publishing, Journal of Social Marketing, TechTrends
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Articles

The good donation attempt: A qualitative analysis of donor experience regardless of phlebotomy outcome

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By Abigail Edwards, Klara Greffin, Barbara M. Masser
| Wiley Online Library Verified
The objective of this analysis was to identify factors that make a blood or plasma donation experience feel worthwhile to donors, regardless of whether blood is collected. The analysis identified factors that contribute to a positive donor experience even in cases where the donation could not be successfully completed.
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Perceptions of blood volume and iron recovery following a whole-blood or plasma donation: A cross-sectional study with donors and non-donors

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By Amanda Thijsen, Rachel Thorpe, Barbara M. Masser
| Wiley Online Library Verified
A, Thorpe R, Masser B. Perceptions of blood volume and iron recovery following a whole-blood or plasma donation: A cross-sectional study with donors and non-donors. Transfusion. 2026. Thijsen https://doi.org/10.1111/trf.70216 CONFLICT OF INTEREST STATEMENT The authors declare that they have no conflicts of interest relevant to the manuscript submitted to TRANSFUSION. DATA AVAILABILITY STATEMENT The data that support the findings of this study are available on request from the corresponding author.
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Motives and barriers to blood donation among adults aged over 50 years: A qualitative analysis

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By Melissa Hyde, Barbara M. Masser, Rachel Thorpe
| Wiley Online Library Verified
1 INTRODUCTION Globally, those aged 65 and older represent a growing share of populations,1 with older Australians projected to comprise almost a quarter of the population by 2066.2 Although older Australians are healthy by international standards, with approximately 74% reporting good to excellent health,2 an ageing population will increase demand for blood products and donors.
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