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Barbara M. Masser on Muck Rack

Barbara M. Masser

As seen in: Color Research & Application, Nature, Wiley Online Library, Ageing & Society, Memory Studies, SAGE Publishing, Journal of Social Marketing, TechTrends
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Articles

Perceptions of blood volume and iron recovery following a whole-blood or plasma donation: A cross-sectional study with donors and non-donors

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By Amanda Thijsen, Rachel Thorpe, Barbara M. Masser
| Wiley Online Library Verified
A, Thorpe R, Masser B. Perceptions of blood volume and iron recovery following a whole-blood or plasma donation: A cross-sectional study with donors and non-donors. Transfusion. 2026. Thijsen https://doi.org/10.1111/trf.70216 CONFLICT OF INTEREST STATEMENT The authors declare that they have no conflicts of interest relevant to the manuscript submitted to TRANSFUSION. DATA AVAILABILITY STATEMENT The data that support the findings of this study are available on request from the corresponding author.
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Motives and barriers to blood donation among adults aged over 50 years: A qualitative analysis

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By Melissa Hyde, Barbara M. Masser, Rachel Thorpe
| Wiley Online Library Verified
1 INTRODUCTION Globally, those aged 65 and older represent a growing share of populations,1 with older Australians projected to comprise almost a quarter of the population by 2066.2 Although older Australians are healthy by international standards, with approximately 74% reporting good to excellent health,2 an ageing population will increase demand for blood products and donors.
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The different barriers to donating plasma in plasma donors, whole blood donors, and non‐donors in the United Kingdom

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By Roshan Desai, Richard Mills, Barbara M. Masser, Tiffany Jones
| Wiley Online Library Verified
NHSBT NHS Blood and Transplant OLS Ordinary Least Squares ONS Office for National Statistics 1 INTRODUCTION The global demand for plasma is growing.1, 2 While paid donors from the United States provide a large proportion of plasma,3 many countries are developing voluntary plasma donation systems.4 However, reaching sustainable targets within a voluntary system remains challenging.5 Therefore, it is important to understand the motivations and barriers of volunteer plasma donors.
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