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Barbara O'Beirne on Muck Rack

Barbara O'Beirne

As seen in: McKinsey & Company
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Articles

Digital transformation: Improving the odds of success

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By Jacques Bughin, Jonathan Deakin, Barbara O'Beirne
| McKinsey & Company
For established companies, the pressure to digitize business models and products has reached new intensity. McKinsey research shows that the best-performing decile of digitized incumbents earns as much as 80 percent of the digital revenues generated in their industries. Ascending to that elite group is far from easy.
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Digital transformation: Improving the odds of success

|
By Jacques Bughin, Jonathan Deakin, Barbara O'Beirne
| McKinsey & Company
For established companies, the pressure to digitize business models and products has reached new intensity. McKinsey research shows that the best-performing decile of digitized incumbents earns as much as 80 percent of the digital revenues generated in their industries. Ascending to that elite group is far from easy.
Open in Who Shared Issue with article?
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