A new AI capability that delivers analysis-ready Media Intelligence. More than just a product launch, this is a shift in how communications teams monitor, understand and act on media coverage.
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I'm a longtime reporter/editor specializing in the retail sector and the consumer economy, with coverage extending to business industries ranging from fashion, beauty and home to hospitality and real estate.
My work can currently be found on Forbes.com, for which I write the Minding The Stores retail column, and has appeared in CNBC, Fortune, The New York Daily News, among other media outlets.
I also work as a content writer/editor, producing thought-leadership pieces, reports, white papers, blogs and e-books on a cross section of business industries for corporate clients such as Microsoft, Zebra Technologies, and IBM.
Contact Barbara, search articles and posts on X, monitor coverage, and track replies from one place.
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