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Barbara Thau on Muck Rack

Barbara Thau

Verified
  • Editorial Director, Features, CO
New York
As seen in: CO, Forbes, UOL, Aol, CNBC, Yahoo Finance, Flipboard, Yahoo, The Real Deal, Retail Dive, NewsBreak and
Editorial Director, Features, CO— @growwithco by @uschamber Biz reporter/editor spec. in retail, consumer trends, ex-Forbes Minding the Stores writer.

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Barbara Thau’s Biography

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I'm a longtime reporter/editor specializing in the retail sector and the consumer economy, with coverage extending to business industries ranging from fashion, beauty and home to hospitality and real estate.

My work can currently be found on Forbes.com, for which I write the Minding The Stores retail column, and has appeared in CNBC, Fortune, The New York Daily News, among other media outlets.

I also work as a content writer/editor, producing thought-leadership pieces, reports, white papers, b…

Barbara Thau’s Journalist Portfolio

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Microsoft: Reimagining Retail

Microsoft: Reimagining Retail

Industry white paper on the digital transformation of the retail industry.

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Blogs | IBM Big Data & Analytics Hub

Blogs | IBM Big Data & Analytics Hub

As competition heats up in the grocery aisle, big data is gaining traction as the tool supermarkets need to c…

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Collaborative Commerce and the Democratization of Retail - Microsoft Enterprise

Collaborative Commerce and the Democratization of Retail - Microsoft Enterprise

Consumers used to be retailers' marionettes. Now it's the shoppers pulling the strings. What's changed the re…

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A Shock to the System: Transforming from Within - Microsoft Enterprise

A Shock to the System: Transforming from Within - Microsoft Enterprise

As the retail industry undergoes a digital transformation, retailers and CPG brands are breaking out of their…

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In the Era of Digital Technology, the Personal Touch Still Makes a Difference

In the Era of Digital Technology, the Personal Touch Still Makes a Difference

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Converting Stores Into A Competitive Advantage: 6 Step Playbook

Converting Stores Into A Competitive Advantage: 6 Step Playbook

E-Book on proximity marketing in retail.

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Articles

CO— Trend Watch: The Marketing Power of Fandom & Affordable Luxury

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By Barbara Thau Verified, Ciara McGibbon
| CO Verified
In the latest episode of CO— Trend Watch, hosts Ciara McGibbon and Barbara Thau, Senior Editorial Directors at CO—, dive into three major trends currently transforming the business landscape. From grocery store “groupies” to affordable at-home luxury, consumer preferences are rapidly evolving. Here is a quick recap of the top three trends and what small business owners can learn from them.
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Made by Gather Founder on Building a $5 Billion Kitchenware Empire After 2 Failed Startups

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By Barbara Thau Verified
| CO Verified
Made by Gather Founder Shae Hong and celebrity actress and entrepreneur Drew Barrymore. — Made by Gather Made by Gather grew into a $5 billion kitchenware company by resisting the rush to sell mainly online and turning mass retailers like Walmart, Target, and Costco into a design platform.
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Made by Gather Founder (And Drew Barrymore) On Quietly Building a $6 Billion Kitchenware Empire

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By Barbara Thau Verified
| Aol Verified
Subscribe to our newsletter for expert business advice, news, and trends, delivered weekly For More The Leap Tips: • How Apple Is Providing Small Businesses With Tools to Connect & Scale • How Startup Back to the Roots Monetized the Gardening Boom
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