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Barbra Dey on Muck Rack

Barbra Dey

As seen in: Review of Optometric Business
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Articles

Specific Ways to Leverage Vendor Reps to Increase Profitability

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By Barbra Dey
| Review of Optometric Business Verified
Making vendor representatives your practice’s best friends By Barbra Dey, Dey Ophthalmic Consulting June 18, 2025 Strategic vendor partnerships are essential for optical businesses seeking to stay competitive. Vendor representatives offer valuable insights, pricing advantages and training opportunities that enhance efficiency and service quality.
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8 Key Factors to Check Before Outsourcing RCM

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By Barbra Dey
| Review of Optometric Business Verified
Understanding the opportunity of outsourcing RCM in optometry practices By Barbra Dey, Dey Ophthalmic Consulting April 16, 2025 Revenue Cycle Management (RCM) is a critical yet often overlooked aspect of optometry practices. Many prioritize clinical care over business operations, leading to missed revenue opportunities. A lack of understanding of how insurance billing and collections impact cash flow, coupled with time constraints and competing priorities, contributes to this issue.
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Are Your Opticians Selling from their Own Pocketbook?

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By Barbra Dey
| Review of Optometric Business Verified
Prejudging patients’ ability to purchase high-value eyewear. By Barbra Dey, Dey Ophthalmic Consulting Feb. 12, 2025 As a seasoned professional in the optical industry, I have noticed a recurring challenge that affects many opticians: the tendency to “sell from your own pocketbook.” This subtle, but impactful, issue can significantly affect both customer satisfaction and business profitability. I observed this over the years in numerous practices.
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