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Barney O'Kelly

As seen in: Lexology, Mondaq
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Articles

Tech 10 - Episode 9: Gartner IT Symposium: Reflections and tech trends for 2026

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By Paul Kelly, Clive De Silva, Jochen Gottschalk, Mike Pitts, Brian Kalms, Paul Fanning Verified, Oli Freestone, Barney O'Kelly
| Lexology Verified
Click here to watch the video. The Tech 10 video series explores the key questions driving technological change and innovation today. Here, we bring the future of technology to the forefront of the boardroom agenda, homing in on the trending topics – from AI to tech modernisation, cybersecurity and privacy to data foundations.
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Generative AI For Marketing: Finding Treasure In All The Trash

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By Francesco Bertolini, Jason Cox, Barney O'Kelly
| Mondaq
Some fear AI will unravel society (Terminator, anyone?). Others are convinced it will cure all that ails the modern world (Star Trek: Next Generation?). However, for those of us who don't sleep in tinfoil hats or chase pies in the sky, where's the true value of generative AI today? Content marketers have demonstrated the power of copy to raise brand awareness, generate demand, and bring in leads.
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