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Barnik Maitra on Muck Rack

Barnik Maitra

As seen in: CNN, McKinsey & Company, Outlook (India), InformationWeek, Financial Express, BW Businessworld, DailyO, Fortune India, CXO Outlook
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Articles

What India needs to do to take advantage of the AI race

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By Barnik Maitra
| Fortune India Verified
AI Generated by Fortune India What India needs to do to take advantage of the AI raceJuly 13, 2026, 19:45 IST Loading AI Hub... Disclaimer : Certain content on this page, including summaries, timelines, FAQs, glossaries, highlights, insights, and other supplementary informational features, maybe generated or assisted by artificial intelligence tools.
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Why an application-first AI strategy will lead to irrelevance

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By Barnik Maitra
| Fortune India Verified
A dangerous consensus is hardening within India’s corporate and policy ecosystem. The narrative suggests that while the U.S. and China fight expensive “compute and model wars”, India can simply build applications on top of foreign models. This is a dangerous delusion. It misunderstands the value accrual algebra, misjudges our historical strengths, and risks ceding our technological sovereignty. An application-first strategy is a recipe for strategic irrelevance.
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Expansions, Stakeholder-Driven Approach Key To Success Of India’s Legacy Brands

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By Barnik Maitra
| Outlook (India) Verified
India is home to about 20 of the world’s oldest and most successful brands that have weathered the tide over the last 100 years by evolving their strategies to the changing market. We explored the brand strategies of five of these legacy Indian brands that have time and again fascinated the world through their multiple innovative, sustainable and customer-centric strategies to stay relevant and competitive even today.
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