Barry Hatfield

When you’ve been working in massage and bodywork for a while, there are times when the daily grind can wear you down. Necessary tasks such as paperwork and marketing may reduce the joy and excitement you used to feel. Maybe your enthusiasm has taken a temporary hit from empty spots in the appointment book, or you’ve spent a few days working with difficult clients. Fortunately, there are ways to get back the passion you once had.

As a massage therapist, you know all about the benefits of massage and could probably talk about them all day. You also know many people don’t get massage even though they would benefit from it. Some of them are curious, but many of their questions go unasked and doubts remain unspoken. You can see them thinking, “I would get a massage if …” or “I don’t want a massage because …” Having answers for each of the objections voiced by prospective clients is an effective tactic used by top salespeople.

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