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Bart J. Bronnenberg on Muck Rack

Bart J. Bronnenberg

As seen in: Economic Journal, International Journal of Research in Marketing
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Articles

Volume 134 Issue 660

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By Firoz Ahmed, Elliott Ash, Bart J. Bronnenberg, Priyanka Chakraborty
| Economic Journal Verified
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Marketing Investment and Intangible Brand Capital

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By Bart J. Bronnenberg, Jean-Pierre Dubé, Chad Syverson
| aeaweb.org
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Millennials and the Take-Off of Craft Brands: Preference Formation in the U.S. Beer Industry

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By Jean-Pierre Dubé, Bart J. Bronnenberg, Joonhwi Joo
| National Bureau of Economic Research
We are extremely grateful to Ken Elzinga for sharing his U.S. beer industry database. We benefited from the comments and suggestions from Matt Gentzkow, Elisabeth Honka, Mingyu Joo, Xinyao Kong, Jin Miao, Olivia Natan, Ralph Siebert and from seminar participants at Harvard, the 2020 ISMS Marketing Science conference, the Symposium on Consumer Analytics and Data Science in Marketing and the 2021 Bass FORMS conference at UTD.
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