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Bart Michels

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Articles

Status report: marketing effectiveness measurement

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By Janet Hull, Bart Michels
| WARC
This article reports on the findings of Effectiveness Week 2016, an IPA event that brought together senior marketers and decision-makers from both agencies and clients, and examines the opportunities it provided. Measuring ROI Accountability, C-Suite relations Marketing budgets United Kingdom Strategy Effectiveness Week was an event held from 31 October to 04 November, and brought together senior marketers and decision-makers from... WARC subscribers can sign in to keep reading Not a subscriber?
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Books that influenced me

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By Bart Michels
| WARC
Bart Michels, CEO of Added Value Group, discusses six books that have influenced his career. The books are: Perfect Pitch, by Jon Steel; The Meaning of Sport, by Simon Barnes, E, by Matt Beaumont; Whatever you Think, Think the Opposite, by Paul Arden; Pigeon English, by Stephen Kelman; and Servants of the people, by Andrew Rawnsley. Strategy Bart MichelsAdded Value Group Bart Michels joined WPP's brand consultancy Added Value as director in 2003 and became its global CEO in July 2013.
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