Bart Sayer

With the craze for craft brewing and mixology, and thanks in part to pop culture phenomenon Mad Men, there’s almost nothing cooler these days than a friend who can whip up a perfect batch of Manhattans at a dinner party. Pick a publication or website of any major spirits brand — Pernod Ricard’s Entreprendre or Diageo’s thebar.com, for example — and you get a wealth of craft cocktail-related content.