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Bartosz Bohaterewicz on Muck Rack

Bartosz Bohaterewicz

As seen in: Frontiers, MDPI
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Articles

How Does Information Overload Affect Consumers’ Online Decision Process? An Event-Related Potentials Study

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By Waldemar Karwowski, Ranjana Mehta, Bartosz Bohaterewicz, Minjing Peng
| Frontiers
Introduction With the rapid development of information technology, the way of shopping has undergone enormous changes. According to the National Bureau of Statistics, online retail sales in China totaled $1.8 trillion for 2020. Online shopping has become the essential impetus for the growth of consumption. Retailers can provide consumers with numerous products and a mass of product information in the online environment because of the infinite shelf space (Chen et al., 2009).
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