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Conventional wisdom would have it that the best people to instigate change in a business are those at the top – senior management. They have the birds-eye view – they can see what needs to happen from a strategic perspective and how all the different factions of the business fit together. It just makes sense that bosses start the change process and get others further down the food-chain to dance to their tune. Makes sense, right?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.