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Basyarah Hamat

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Articles

A meaning alignment framework integrating consumer and design perspectives for green food packaging decision support

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By Weiwei Li, Yanxiao Zhao, TAO WANG, Basyarah Hamat
| Nature Verified
Abstract As green consumption continues to expand, food packaging has become a critical medium for communicating sustainability information. Its design directly affects how green information is recognised and understood. However, existing studies typically adopt either a consumer perspective or a design perspective in isolation, with limited efforts to systematically integrate the two for decision-making support.
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