Brian Merchant on Muck Rack

Brian Merchant

Los Angeles
As seen in: Blood in the Machine, Apple Podcasts, LinkedIn, Gizmodo Brazil, Medium, MSN, OneZero, The New York Times, The Startup, UOL, Yahoo Entertainment and
author: BLOOD IN THE MACHINE and THE ONE DEVICE editor: TERRAFORM formerly: LA Times tech columnist, Motherboard, etc NEWSLETTER ----------v
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Articles

Understanding the Luddites in the age of AI

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By Brian Merchant
| Blood in the Machine
The Luddites are back. Again. As the wave of resistance to big tech, data centers, and AI grows, a reappraisal of the Luddites is underway. This happens periodically. At the beginning of the AI boom in 2023, as people looked to historical analogues for what might happen to jobs, the Luddites became a recurring point of reference (I spent a lot of time discussing Blood in the Machine that year). There were neo-Luddite moments in the 90s, 60s, and so on, too.
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How to use AI doom marketing to dupe the media and rake in billions in 10 easy steps

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By Brian Merchant
| Blood in the Machine
Let’s all stand up and give a slow clap to Anthropic. After sparking a major news cycle in the tech media with its April announcement that it had built an AI model, Mythos, so powerful, so dangerous that it threatened to upend the entire civilizational order—and that it was diligently withholding the product from the public so as to protect us from it—the nation’s now-#1 AI startup decided to put Mythos up for sale after all.
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Working class neighborhoods are resisting data centers at 5 times the rate of wealthy ones

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By Brian Merchant
| Blood in the Machine
The data center protest movement has gone nationwide. From Vermont to Oklahoma to Indiana to California, communities are organizing to halt the tech industry’s drive to build out data centers in their neighborhoods. This week, the New York state legislature passed a one-year moratorium on data center construction and sent it to the governor’s desk where it awaits signature. Chicago’s governor has suspended data center tax breaks.
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