When you hear the word "disruptive", a bottle of ketchup doesn't usually come to mind. And yet, that's exactly what Kraft Heinz (NASDAQ:KHC) hopes to achieve with its new brand incubator, called Springboard. The 149 year-old company finds itself having to adapt in an age of health and value-conscious consumers who are increasingly opting for more natural foods and low-cost private label brands. Kraft Heinz pivoted from its two-year integration effort recently and is now focused on growth.
Super Mario has certainly been delivering for Nintendo (NASDAQOTH:NTDOY) shareholders this year. Since the new Nintendo Switch hit store shelves about one year ago, the company's stock has more than doubled. So what has made the Switch such a hit? Well, for one, it has a number of interesting features, like the ability to be played both as a home console as well as a handheld device.
Riding the wave of exploding bandwidth needs, Ciena (NYSE:CIEN) continues to outperform its industry peers. The company -- a provider of optical and packet networking systems -- recently reported earnings from its first fiscal quarter of 2018, which showed continued market share gains and profitable growth amid challenging industry conditions. Revenue grew 4% year over year, though adjusted gross margin and adjusted operating margins contracted by 230 and 220 basis points, respectively.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".