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Beata Twardowska

As seen in: Practical Ecommerce
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Articles

My Favorite Content Tools Don’t Write a Word

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By Beata Twardowska
| Practical Ecommerce Verified
I run content for ecommerce brands. Thanks to cheap, infinite copy from generative AI, the question I’m paid to answer has changed. It used to be “Can we publish this?” Now it is “Will anyone see it?” So my favorite content marketing tools don’t write a word. They tell me whether my writing was seen and where. Search and discovery traffic now comes from Google and generative AI platforms. Ranking in one system doesn’t mean showing up in the other.
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Influencers Mostly Skip Disclosure

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By Beata Twardowska
| Practical Ecommerce Verified
The challenge of enforcing influencer disclosure rules starts with the definition. Neither the U.S. Federal Trade Commission’s regulations nor the E.U.’s core consumer-protection directives use “influencer” (or “creator”) as a legal term, and only one E.U. country has written “influencer” into statute. Yet a massive industry — 26.6 million influencers in the U.S. alone — now exists, with hit-and-miss disclosure about who is being paid by whom to pitch a product or service.
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Auto-Translate Won’t Win E.U. Shoppers

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By Beata Twardowska
| Practical Ecommerce Verified
In 2021 CSA Research, a Massachusetts-based consultancy, surveyed 9,909 consumers in 33 countries. Forty percent of respondents said they would not buy from a website in a foreign language. Localization for merchants can seem as simple as turning on an ecommerce platform’s automatic translation. But readable is not the same as credible. I’m writing this from my native Poland. In E.U. markets, where shoppers are already wary of cross-border sellers, auto-translation is only the first step.
Open in Who Shared View Duplicates (2) Issue with article?
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